Have you ever felt like your marketing campaigns are falling on deaf ears?
No matter what you try you seem to be getting no response, and worse no sales!
Businesses need to break through so much competition to capture the attention of today’s consumer.
It is estimated that we are exposed to as many as 4,000 to 10,000 marketing messages per day!
So how can you break through the noise to grab the attention of your ideal customer?
Get to know them well. And really understand them!
Here are 4 great tips to help you understand your customer so you can shape your marketing efforts around them.
Understand your ideal customer
A friend who cares about us, for example, will always be able to offer a more persuasive recommendation than a marketer whose reason for convincing the audience to buy is to make sales.
Aside from this, when friends provide recommendations, the phrases they use will naturally be tailored to what they know about your preferences.
When creating your marketing messages don’t just take a stab in the dark.
If you want to have the best chance of getting the attention of your audience and convince them to buy from you, a buyer persona will help you to really understand your ideal customer and communicate with them in a meaningful way.
What is a buyer persona?
A buyer or customer persona is a fictional, generalised representation of your ideal customer. They help you understand your customers and make it easier for you to tailor marketing content to the specific needs and behaviours.
A buyer persona will include everything from demographic information to career history, family size, to hobbies. It will also detail what sorts of products and services matter to the buyer and how they use them.
Why do I need a buyer persona?
Knowing your potential customer inside and out; including their motivations and any problems they have will allow you to tailor your marketing message to appeal to them.
A buyer persona should inform everything you do, with the aim to deliver your marketing message in a way that is understanding and meaningful to your buyer’s personal situation.
Knowing your ideal customer will help sales
Marketers who are sending communications out into the world without knowing the exact wants, needs, preferences and experiences of their target audience are taking a shot in the dark.
Like the example of a friend making a recommendation, they can do so with the insight that a friend has. They know what problems you have and what will appeal to you. They can make a recommendation that is meaningful based on their insight.
Since insightful and persuasive messages result in more sales it is worth the time to create and implement a buyer persona as part of your marketing strategy. You’ll substantially increase the likelihood of marketing messages hitting the mark and converting to a sale!
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Buyer personas are the foundation for a higher ROI. They help you understand your customers and how your products or services best suit them.
Not sure where to start?
Download the buyer persona worksheet to help create a profile of your ideal customer
