Creating meaningful emotional connections between brands and consumers

Marketing Psychology

Your brand isn't underperforming in Australia because of marketing.

It's because your customer isn't convinced.

Where brands lose customers in new markets

Most brands assume what works in one market will translate to another.
It doesn’t.
Customers interpret brands differently depending on context, particularly when it comes to trust, tone and decision-making.
When that alignment is off, customers don’t reject the product.
They hesitate.
And hesitation is where most revenue is lost.

 

Consumer Decision Audit (Australia)

I review how your brand is showing up and identify where customers hesitate in the decision process.

What I assess: 

  • messaging and positioning
  • local market perception
  • where trust is gained or lost
  • consumer hesitations

What you get: 

  • target consumer behaviour insights
  • clearer path to conversion
  • specific recommendations
  • strong market alignment
Request an audit

Consumer Behaviour & Market Entry Strategist

Mel - Studio

 

I work at the intersection of consumer behaviour and marketing, helping brands understand not just what customers say – but how they actually decide.
My experience spans, commercial marketing, behavioural insights, and teaching consumer behaviour at university level.

Who I work with:

  • International brands entering Australia
  • Founders expanding into new markets
  • Businesses with strong traffic but low conversion
About Mel