![](https://www.melissamawby.com.au/wp-content/uploads/2022/03/brand-archetypes.jpg)
The Power of Brand Archetypes in Marketing
All stories have characters we can relate to; whether it’s the hero, the villain, or the sidekick, we understand them.
By giving your brand a character, it attributes a sense of humanity and makes it memorable, and relatable to audiences.