Creating meaningful emotional connections between brands and consumers
Marketing Psychology
Marketing Psychology
Understand consumer behaviour for targeted and effective marketing
Why Is Psychology Important for Brand Marketing?
Your brand is not just about your logo or product, it’s about your consumer’s emotional, intuitive reaction. It’s a gut feeling associated with your brand.
In today’s market, consumers hold the cards. Brands that leverage psychology and shape their marketing efforts around the consumer’s gut feeling will win the day.
Taking Brands From Now, To Next
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Discover More About Marketing Psychology
The Difference Between Brand Image and Brand Personality
While brand personality and brand image may sound similar, they have distinct roles in shaping consumer perceptions and driving successful marketing campaigns.
Consumer Psychology is the Only Constant in Marketing
Marketing strategies and tactics evolve with changes in technology, platforms, and consumer trends. However the fundamental principles of consumer psychology remain consistent.
An Unexpected Marketing Psychology Lesson in the Aisle
Marketing psychology principles can subtly and effectively shape consumer behaviour, even in everyday situations like shopping for cereal.
Emotional Connection Builds Brand Loyalty
If a consumer has a great experience with a brand that triggers a core emotional response (makes them feel safe, excited, or part of a community) then that is a big step toward brand loyalty.
The Psychology of Marketing Needs and Actions
Consumers might change the way they, gather information and make purchases, but their basic psychological needs and their associated causes of action are constants that marketers can count on.
Increase Your ROI With a Buyer Persona
If you want to have the best chance of getting the attention of your audience, create a buyer persona.
It will help you to really understand your ideal customer and communicate with them in a meaningful way that creates a connection.
